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Present Day

Paul Ecke, III

In 1991, representing the culmination of a plan he had set in motion in the early 1970s, Paul Jr. turned over the management of the company to his son, Paul Ecke III. With a lifetime of exposure in the family business and an MBA from Duke University, Paul III is positioning the company for the 21st century.

In addition to maintaining an active New Products Development department, Paul III sees the need to diversify the Ranch's product offering. While remaining committed to the traditions and philosophies established by his grandfather and refined by his father, Paul III brings a progressive business perspective to all Ranch operations.