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1960's

Paul Ecke, Jr. 1925-2002

By this time, Paul Sr. had turned over most of the day to day operations of running the visiting grower customers. Paul Jr. recognized that greenhouse production alone would not sustain the company. His vision of what the poinsettia plant could be propelled his efforts, and he worked tirelessly to keep the plant before the public. Through media placements, television and print promotions, he made certain that poinsettias became a necessary part of the holiday experience. No holiday scene could be considered complete without at least one poinsettia in it. On a larger scale, the Ranch worked with television, such as The Tonight Show and the Bob Hope Christmas Specials, to make certain that poinsettias were always a part of the holiday sets. This constant effort paid off: poinsettias today are as much a part of the holiday season as evergreens and carols.